Passionate, dedicated and collaborative Creative Director based in London specialising in consumer branding.

Strategically driven, highly conceptual team leader, striving to nurture the best in others for the best possible creative outcome.

I believe that creativity has the power to transform lives and positively influence our behaviour. For me, the most effective design is disruptive, emits an emotive response and is effortlessly understood. The best design puts the consumer first. The best design is crafted to perfection.

I am the driving force behind powerful, effective design, where big creative ideas meet robust system thinking. I have an established reputation as a lead creative in both small scale branding projects (single touchpoint) and full scale brand identity (entire brand experience) within the FMCG sector.

Skills and experience includes: Team Leadership, Client relations, Visual identity, Storytelling, Presentation leadership, Pitching, Sprint models, Innovation/NPD, Sonic identity, Strategic rigour, Research methodology, New Business Development, Organic growth, Scoping, End to end.

Clients include: Mars (Dove/Galaxy, Orbit/Extra, Skittles, Whiskas, Sheba, Dolmio), Unilever, Nestlé, Premier Foods, KP Snacks, Diageo, Edrington, Beam Global, Pizza Express, and within retail The Co-operative, Tesco and Morrisons.